SeeViews connects brands with great video content to deliver the branding power of “TV” across a complex streaming landscape
Why?
Brand advertising is most effective when it reaches audiences while they are immersed in meaningful and valuable content.
Yet, in this intricate and fragmented viewing landscape, it is easy for audiences to find great content, but advertising against it is far from straightforward.
AVBoost
AVBoost delivers the power of TV brand building on YouTube.
TV is the gold standard of brand advertising. Aligning brands with high quality content that audiences know, love and trust is the most effective way to build lasting brand connections.
With over 50 million channels, YouTube is the most watched video platform in the world. SeeViews has developed AVBoost to identify the channels and content that deliver that “TV” viewing experience.
How does it work?
Analyse
We meticulously evaluate thousands of channels against our unique quality criteria to uncover content that delivers a TV-like viewing experience.
Created for TV
Created by Media
Created by Icons
Created like TV
Content professionally produced for TV. Including TV shows, films, trailers, and clips
Content professionally produced by reputable media companies. Including magazine or newspaper publishers, radio stations, and digital publishers
Content professionally produced by a person widely admired for having great influence or significance in a particular sphere. Including podcast, celebrities, artists, authors, and music
Content professionally produced for YouTube in a familiar TV format. This content is produced by recognised organisations and institutions, brands, teams/sport authoritiesor production houses.
High Value Creators
High quality, professionally produced channels and shows that have amassed huge, loyal and deeply engaged audiences. Produced in style which is authentic to the creator.
Activate
We curate a walled garden of channels that mean the most to your audience. We then deliver your video creative within this effective branding environment
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6s – 30s creative
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High viewability and view through rates
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Measurable brand uplift
Appraise
We understand the importance and power of brand advertising, so we ensure we deliver an in-depth review of your campaign.
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Transparent reporting on delivery
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Contextual insight
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View through rates (VTR) and cost per views (CPV)
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Brand Uplift Studies
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Incremental reach (coming soon)
AI Planner
(coming soon)
Having a detailed understanding of the content audiences truly love is a brand planning superpower.
Brand advertising is most effective when it reaches audiences while they are immersed in meaningful and valuable content.
SeeViews AI planner dives deep into audiences preferences, identifying their most beloved content.
We marry this insight with how, when and where they are watching to create a Unique Content Profile (UCP).
Positioning your brand alongside your audience UCP is your key to building deep brand connections with your audience.
About us
Tim Pearce
Founder and CEO
The founder of SeeViews, Tim Pearce, brings a deep commercial understanding, an industry wide network and a progressive approach to a sector which is undergoing "confused convergence".
With a background in large agency networks and a prominent media owner, Tim was uniquely positioned to create a company that delivers optimal value for the entire supply chain and an unrivalled, effective branding solution.
James Knox
CRO and Co-founder
James has been in digital media sales for 18 years spanning the ad tech, retail media, video and contextual sectors. With a deep understanding of market dynamics and commercial operations, James will ensure working with SeeViews is always an effective and profitable experience.
James co-founded SeeViews with the ambition of building a video brand advertising solution that evolves with the nation’s changing viewing habits. A solution that drives excellence for the viewer, the advertiser and the content creators.
Giles Ivey
Executive Chair
Giles is a media leader and has lead many of the most successful digital businesses at the peak of their powers: From AOL to Sky Digital, from Collective to MiQ Giles has a great track record in understanding what is important to media agencies, and more importantly their clients, and building businesses to match this need.
On joining SeeViews Giles said “TV Brand advertising has always been the gold standard globally for brand advertising. As TV style viewership becomes fragmented, across many platorms and formats, YouTube has emerged as the fastest growing platform and the home for high quality, meaningful content.
The challenge is identifying this content, understanding the consumer preference and matching great brands alongside great content as people navigate a complex multi-channel world.
SeeViews aim is to build tools and targeting know-how that enable clients to place their brands alongside the best content that YouTube have to offer.
I’m excited to join Tim and James on this journey.”
